Guides
Guides for buying illustration & brand design
Practical, honest answers to the questions small businesses actually ask — pricing, choosing a designer, and what makes work that sells.
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How much does a logo and brand identity cost in the UK?
The honest version — real UK price ranges, what you are actually paying for, and how to spend a small budget well.
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How to choose an illustrator or brand designer
What the different roles actually mean, what to look for, and the questions that save you from an expensive mismatch.
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What makes a great beer can or drinks label design?
What separates a can people reach for from one that disappears on a crowded shelf.
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Brand vs logo: what does a small business actually need?
The difference in plain terms, when a logo alone is fine, and how to decide without over- or under-buying.
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How to prepare packaging artwork for print
A practical checklist so your labels, cans and boxes go to print without a scramble at proof stage.