A fresh pair of expert eyes
What is your brand quietly costing you?
I’ll personally review how your business looks, sounds and guides people to buy—then send you the clearest opportunities I can see.
- Free
- Personal to your business
- Back within 5 working days
Charlotte’s looking list
- What is already worth keeping
- Your first five-second impression
- What makes you worth choosing
- Where trust builds—or wobbles
- The quickest useful next move
See the kind of thinking you’ll get back.
Choose the situation that feels closest. I’ll always begin with what is worth keeping, then show you the opportunity, the first practical move and what could follow later.
“The product has a story. The packaging isn’t giving people a reason to stop for it yet.”
You already have a product people can taste, understand and connect with. That is the hardest part—and a strong place to build from.
The identity describes the category, but it doesn’t yet contain a detail that feels unmistakably yours across a shelf, label and social post.
In Charlotte’s 6Percent activation, live illustration turned the bottle into a conversation and a keepsake—not simply something to display.
Find one ownable motif inside the product story, then build a repeatable label and illustration system around it.
Once the foundation feels ownable, carry it into tasting cards, signage, gifting and event-exclusive pieces.
— Charlotte, brand designer & illustrator
This comes from doing the work.
I design brand identities and illustration systems—not automated reports. These are patterns I’ve seen in real projects and ongoing client relationships.
New business confidence
“Launched with a brand that looked established from day one.”
A clean, personal identity helped Tilly enter professional tattooing with a foundation clients still describe as polished.
See Tilly Violet Tattoo →Product engagement
“Turn a product into a conversation.”
For 6Percent Wines, live bottle illustration encouraged longer dwell, natural questions and a limited-edition keepsake with added perceived value.
See the 6Percent activation →Everyday consistency
“One brief-once relationship covering campaigns, social and product, month after month.”
Consistency across campaigns, social and product can change how professional the whole business feels—not just how one asset looks.
See ongoing creative support →I’ll bring the same kind of eye to your audit: what the detail communicates, how the pieces behave together, and where creative work can make the business easier to trust or remember.
What happens after you send it.
No call to book and no homework before you’re on the list.
- You 01
Pop in your email
That saves your place. Add your website and a little context next if you’d like.
- Charlotte 02
I follow the thread
I look across the identity, story and touchpoints—then work out what matters most.
- Your inbox 03
A useful outside view lands
Clear observations and a first move, written for your business—not a template.
Free. Personal. Back within 5 working days.
Put my brand on Charlotte’s list →