6Percent Wines

Launching a new product isn’t just about getting people to notice it. It’s about giving them a reason to stop, engage and remember it.

For the launch of 6 Percent’s Rosé at Fritton Lakes, I partnered with the brand to create a live activation centred around hand-painted wine bottles. As customers explored the launch, they could watch each bottle being illustrated in real time before a limited number of the finished pieces became available to purchase.

Rather than simply displaying the product, the activation transformed it into a conversation.

Watching artwork unfold naturally encouraged people to stop for longer, ask questions about both the illustration and the wine, and spend more time with the brand. Those extra moments of interaction created stronger connections, deeper product understanding and ultimately helped support sales throughout the event.

The artwork celebrated everything the Rosé represents.

Inspired by notes of white peach, raspberry and delicate florals, every illustration captured the feeling of long lunches, warm evenings and drinks shared on the terrace. Each bottle became a small piece of artwork that reflected the wine inside—turning every purchase into something personal and completely unique.

Rather than creating packaging that simply looked beautiful, the illustrations gave customers something worth talking about, collecting and taking home.

The activation helped transform a standard product launch into a memorable brand experience by:

• Increasing dwell time around the stand.

• Creating natural conversation starters between customers and the brand.

• Encouraging product discovery through live creativity.

• Offering a limited-edition product that added exclusivity and perceived value.

• Giving customers a keepsake that extended the experience beyond the event itself.

When people remember the experience, they’re far more likely to remember the brand.

Whether it’s live illustration at an event, limited-edition packaging, seasonal artwork or bespoke product collections, I help brands create experiences that people genuinely want to engage with.

From hospitality and drinks to retail and lifestyle brands, thoughtful creative activations turn products into moments worth sharing-building stronger customer connections while creating opportunities for increased engagement, conversation and sales.