Food & drink
Illustration & brand design for food & drink brands
Distinctive illustration and brand identity for breweries, cafés, food makers and drinks brands — from label art to a whole visual world.
Food and drink is where illustration earns its keep. Charlotte Chapman designs illustration and brand identity for breweries, cafés, food makers and drinks brands — the kind of characterful, hand-drawn work that makes a small producer feel established and a shelf-full of competitors feel generic.
A good food or drink brand hangs together across a lot of surfaces: packaging and labels, menus, signage, social, and the logo that ties it all up. Having the illustration and the identity come from one person means the beer can, the tap badge, the menu illustration and the Instagram grid all feel like one brand — not a set of near-misses from different suppliers.
Whether you are launching a new product, refreshing a tired label, or building a brand from scratch, work can start small and grow. Many food and drink clients begin with packaging illustration and move into full brand identity once they see how much a coherent look lifts the whole business.
Brand + illustration launch pack from £2,500 · brand from £1,000
Retainers from £800/month for seasonal ranges.
Enquire about a launch →Food & drink work
Proof, from real projects
Common questions
Do you work with new food and drink brands, or only established ones?
Both. New producers often start with Brand for a grand or the launch pack to get a complete, coherent brand quickly; established brands come for packaging refreshes, new ranges or ongoing seasonal work.
Can you handle a whole range of products?
Yes — illustration and identity are designed to scale across variants and formats so a range reads as one family. Ongoing ranges suit a monthly retainer.